Clients

A senior manager was having a very disruptive effect on the whole company and Roger fired him immediately. Then he changed the way sales staff were remunerated, based on margins not turnover. His knowledge of different industry sectors is remarkable, as are his contacts. It was great to have someone I could confide in. I can't recommend Roger strongly enough.

Roger Gugen is thoughtful, experienced and professional with knowledge and in-depth experience of most business situations. He's also very entrepreneurial with hands on experience of running businesses. He works together with the directors to find comfortable and sensible solutions. Roger will see the project through and provide ongoing support.

In just a couple of months, Ride the Storm has managed to assess the key areas that we want to move forward in, and put in place active goals to enable me to achieve immediate growth.

My catering business was turning over £500k but our overdraft was only £2k. With one phone call, Roger had our overdraft increased to £20K which gave us a huge amount of flexibility. He also looked at our staffing against turnover and revealed we were overstaffed. Our accountants hadn't been providing much information so thanks to Roger we now receive detailed monthly figures. All in all, Roger's support has been very valuable.

I have worked with Roger for over 10 years and find his commercial judgment spot on. He's a tough negotiator but never loses sight of a deal. If you want to achieve growth, maximise your profitability or consider an exit strategy, Roger’s experience is invaluable. I do not hesitate in recommending Ride the Storm.

Roger Gugen enabled me to make a clear business decision with regard to not selling my company. His research, knowledge and clear thinking clarified a difficult situation and I am delighted to have had the privilege of working with him. I would not hesitate to recommend his services to anyone in need of unbiased business advice.

Roger Gugen is easy to work with, patient and calm. Unlike a lot of business advisors, he doesn't try to put you into a slot and he didn’t overwhelm me with detail. Roger encouraged me to have a more systems based approach to my business which has made a big difference. Three months into the process, we're in profit, which is brilliant.

We first called upon your expertise over a different requirement in our business you quickly ascertained that actually we had a bigger issue to deal with. You presented to us a rather alarming scenario if we didn’t rectify a problem in the set-up of the company. Without having used your services I don’t believe we would have acted so quickly to avoid a very nasty situation. We appreciate your help and advice and without question are happy to recommend your services to other companies and business owners and in fact highlight the importance of using your experience and direction to avoid the pitfalls of running a small business. It is an extremely cost-effective exercise! We would definitely be happy to use your services again in the future